Paid ads portfolio

As the paid media strategist for BeautyTribe.com – a leading UAE-based online beauty retailer – I managed their full-funnel advertising strategy across Google Ads (Search & Performance Max), Facebook/Meta Ads, and Google Merchant Center to scale sales, reduce cost per conversion, and build a sustainable brand presence in the GCC region. ✅ Google Ads – Search & Performance Max 1. Search Campaigns: Created high-intent keyword groups around top-selling categories like “Kerastase UAE”, “Buy Olaplex Dubai”, “Dyson hair tools online”, and “best skincare delivery Dubai”. Optimized ad copy with urgency, brand names, and location targeting (e.g., “Free 2-Hour Delivery in Dubai”, “100% Authentic Haircare – Shop Now”). Applied smart bidding strategies (Target ROAS, Maximize Conversions) based on product margin tiers. 2. Performance Max Campaigns: Leveraged Performance Max to dynamically show Beauty Tribe’s wide product catalog across Search, Display, YouTube, and Gmail. Synced Google Merchant Center for real-time product updates. Segmented campaigns by product categories (Haircare, Skincare, Fragrances) to customize creatives and landing pages for better engagement. 🛒 Google Merchant Center Setup & Optimization Uploaded a full product feed via Content API from Shopify. Set up structured product titles with brand + variant (e.g., “Olaplex No.3 Hair Perfector 100ml – Authentic”). Fixed feed issues like missing GTINs and disapprovals to achieve full coverage. Enabled promotions with feed-based offers like “Free Samples with Every Order” and “AED 50 Off on First Purchase”. 📱 Meta Ads (Facebook & Instagram) Created full-funnel strategy across Awareness, Consideration, and Conversion. Used dynamic product ads (DPA) with Meta Pixel + Catalog sync to retarget cart abandoners and site visitors. A/B tested creatives: influencer videos, sparkly diamond animations, skincare flatlays, and countdown offers. Targeted UAE-based expats, beauty-savvy customers, and GCC audiences with strong interest signals in luxury haircare and skincare. 📈 Results Highlights 📉 Reduced overall Cost Per Purchase by 32% within 60 days. 📦 Boosted Shopify sales volume with 4.2x ROAS on Search and 3.7x ROAS on Meta in peak sale periods. ⏱️ Significantly increased “Same Day Delivery” conversions for Dubai shoppers via location-specific copy. 🎯 Retargeting campaigns converted over 22% of abandoned carts through creative testing and urgency-based offers. 💡 Tools Used Google Ads Google Merchant Center Meta Ads Manager Shopify Product Feed GA4 + Meta Pixel + UTM tracking for ROI reporting If you need help scaling an eCommerce beauty brand with high-converting ads and smart automation – just like Beauty Tribe – feel free to reach out.

From zero to profitable — Shopify, Google & Meta Ads all built from scratch. The Challenge A new lab-grown diamond brand in the UK approached me with an exciting but challenging task: “We have a product and an idea. But we don’t have a website, no ad strategy, and we haven’t run any campaigns yet.” The goal was clear:🔹 Build the brand online🔹 Start selling products🔹 And do it all while staying profitable 🚀 My Full-Funnel Approach 🛒 Step 1: Shopify Store Setup I started by building a Shopify eCommerce website from scratch: Designed a premium-looking theme to match the luxury diamond market Added product categories, filters, high-quality images, and secure payment setup Set up essential pages: About, FAQ, Returns, Reviews, and Contact ✅ The website was optimized for mobile speed, trust signals, and easy checkout 📊 Step 2: Conversion Tracking & Analytics Before running any ads, I made sure everything was ready for tracking: Installed Meta Pixel and Google Ads Tag Setup GA4, Meta Events, and Purchase Conversion Events Created custom thank-you pages for better funnel tracking 📢 Step 3: Launched Paid Ads on Meta & Google Once the store was live, I launched targeted ads on both platforms: ✅ Meta Ads (Facebook + Instagram) Used carousel and video ads to showcase the sparkle, quality, and ethical story of lab-grown diamonds Targeted people in the UK searching for engagement rings, ethical diamonds, and wedding gifts Retargeted website visitors and add-to-cart users ✅ Google Search & Shopping Ads Targeted high-intent keywords like “buy lab-grown diamond UK” and “ethical engagement rings” Optimized product feeds for visibility in Google Shopping 📈 Results in Less Than 4 Months Achieved 4X ROAS (Return on Ad Spend) Reduced Cost Per Purchase by over 50% after initial tests Traffic steadily grew, with high conversion rate from both cold and retargeted users Brand started receiving organic sales and influencer interest due to growing presence 💡 Summary In just under 4 months, I took this brand from zero presence to a fully running, profitable online store — with measurable results and steady growth. “Great visuals, ethical storytelling, smart targeting, and solid backend setup — that’s how we made lab-grown diamonds shine in the UK market.”

Personalized strategy for every resort location — powered by influencer content, Meta Ads, and smart targeting. Tree of Life Resorts is a premium luxury resort chain across India known for peaceful stays, beautiful nature views, and curated experiences. They have multiple unique properties in locations like Jaipur, Udaipur, Agra, Dharamshala, Varanasi, Corbett, and more. I’m currently managing their paid ads strategy across all these locations — and here’s how I’m doing it differently to ensure better results. 🎯 What I Did 📍 Step 1: Separate Ad Campaigns for Each Location Instead of one general campaign, I created custom Meta Ads and Google Ads for each resort: Tree of Life – Jaipur Tree of Life – Agra Tree of Life – Dharamshala, etc. This allowed us to: Use local images and videos from each property Target people searching for getaways to specific cities Add local touch to ad copy that connects with audience intent 🎥 Step 2: Used Influencer & Reels-Style Video Content To boost trust and interest, I worked with travel influencers and used reels-style vertical videos in the ads. These felt more real and relatable than traditional hotel ads. Result: Better engagement, higher watch time, and more inquiries. 📞 Step 3: Focused on Lead Forms + Call Ads Like with Tamarind Hotel, I used: Meta Lead Form Ads to capture name and phone Click-to-Call Ads so people could talk directly with booking staff Each lead was followed up within minutes by the internal team — improving conversion rate. 📈 Results Daily leads for each property at ₹40–₹60 CPL Location-based campaigns are getting better ROAS than one-size-fits-all campaigns More inquiries turned into confirmed stays Brand visibility increased in both Google and Meta platforms 💡 Summary When you run a hospitality brand with multiple locations, one campaign doesn’t fit all.By customizing content, targeting, and retargeting for each city, Tree of Life now gets more qualified leads and consistent bookings across the board. “Right content, fast response, and localized campaigns — that’s the real luxury strategy behind luxury resorts.”

From single-digit conversions to daily leads and bookings — powered by influencer videos, better support, and smart ads. 🧠 The Problem When I joined The Tamarind Hotel’s marketing team, they were already spending ₹60,000 per month on Google Ads. But the results? ➡️ Very few conversions➡️ Low-quality leads➡️ Almost no return on the money they were spending They were spending big but not seeing any actual bookings. 🚀 What I Did Differently 🎥 Step 1: Brought in Local Influencers First, I brought in local travel influencers to create authentic video content about the hotel experience. ➡️ Videos showing the stay, food, vibe, and location➡️ Content that felt trustworthy and organic — not like adsThese videos helped build trust and excitement around the hotel brand. 💬 Step 2: Setup a Customer Support Team One major issue was lead follow-up. No one was calling the leads fast enough. So, I helped set up a small but quick-response support team to handle: Incoming calls Lead follow-ups WhatsApp replies This alone helped convert more leads into bookings because people got answers instantly. 📱 Step 3: Ran Meta Call Ads + Lead Ads Instead of relying on only Google, I shifted focus to Meta (Facebook + Instagram) Ads: 📞 Call Ads – People could click and directly call the hotel 📋 Lead Form Ads – Collected name + phone number for instant follow-up These ads were simple, targeted to the right people, and ran in regional languages where needed. 💸 The Results ✅ We started getting quality leads under ₹50 per lead✅ Every day, the hotel started receiving multiple confirmed bookings✅ ROI increased drastically with less spend, better conversion✅ The client was very happy and extended the campaign 💡 Summary By switching from cold Google Ads to video-first Meta Ads, adding a human touch with influencers and fast support, we turned things around — and the hotel started seeing real daily business. “You don’t always need a big budget. You just need the right strategy, right content, and fast follow-up.”  

Social Media, Creatives, Paid Ads & Public Reach — All Rooted in Tamil Culture. Eat Right Kanchipuram” was a government initiative aimed at creating awareness about healthy eating habits among the local population. This was not your typical social media campaign — it had to be done entirely in Tamil, keeping local culture, language, and mindset at the center of everything. I was responsible for handling the complete social media and paid advertising strategy, and also played a key role in creative planning, content direction, and local promotion execution. 🎨 What I Did 📱 Social Media Management I managed all Instagram and Facebook activities in Tamil Worked closely with graphic designers to plan post ideas, carousels, posters, and reels Made sure every piece of content felt authentic and rooted in Kanchipuram’s lifestyle 🎬 Local Influencer & Serial Artists Integration Used well-known Tamil serial artists and local personalities in our campaign videos These influencers helped build trust and relatability with the public We promoted upcoming local health events, stalls, and competitions using them 📢 Paid Ads Execution Ran Meta Ads fully in Tamil, targeting: Local town and village audiences Parents, school kids, and homemakers Used video view campaigns and event response ads to maximize local turnout 🌟 Results The event saw a huge increase in offline attendance compared to previous versions Videos featuring local serial stars went viral regionally Government officers appreciated the use of language and cultural connection The initiative successfully educated and engaged the local crowd with zero disconnect

Gotland360 is one of Sweden’s most unique cycling events, and I had the opportunity to work with them end-to-end — from building their entire website to running Meta ad campaigns that delivered over 10X Return on Ad Spend (ROAS). Here’s how I approached it: 🌐 Website: Built from the Ground Up I developed Gotland360.se with a strong focus on user experience and functionality. Each cycling event (multi-day, dinner bookings, options) had its own custom landing page, designed for clear communication and high conversion. The registration system ensured every attendee received a unique ticket with their own details — no possibility of reselling or black-ticketing. The site was made to be mobile-first, SEO-optimized, and multilingual. 🎯 Meta Ad Strategy That Delivered Over 10X ROAS Once the site was ready, I launched a Meta Ads campaign focused on driving registrations and interest. Here’s what worked: ✅ Step 1: Dynamic Ads Setup I created dynamic ad creatives featuring visuals and content tailored to different user segments (families, pro cyclists, local Swedish riders, etc.). This allowed Meta to automatically adjust the combinations based on audience response. ✅ Step 2: Interest-Based Targeting I targeted people interested in cycling, fitness events, sports tourism, and outdoor activities — specifically in Sweden and nearby Nordic countries. ✅ Step 3: Retargeting for Conversions I built custom audiences of website visitors, engagement on posts, and video viewers. Then I ran retargeting ads using testimonials, highlight videos, and urgency-based messages like “Last Chance to Register.” 📈 Final Outcome The campaign achieved 10X+ ROAS — spending less, reaching the right audience, and converting more. The combo of a strong website + personalized event pages + smart Meta ad targeting was the key. The client was thrilled with the outcome — both in terms of event visibility and actual registrations.

simple, smart strategy using tools, personal messages, and retargeting that worked. A recruitment agency approached me because they wanted more clients — companies who need help finding the right people to hire.But there was one big problem: They didn’t have a big advertising budget.They couldn’t afford to spend thousands on LinkedIn ads, which are usually the go-to for B2B lead generation. So, I created a clever strategy that helped them reach the right people without wasting money. Here’s exactly what I did — step by step: 🔍 Step 1: Finding the Right People Using Clay.com The first step was finding the people who might actually be interested in our recruitment services — like founders, startup owners, and HR managers. I used a tool called Clay.com.It’s kind of like a super-powered contact book that helps you find people based on the type of company, job title, location, etc. ➡️ I searched for people who might be hiring and built a list with their names, job titles, LinkedIn profiles, email addresses, and company details. ➡️ This gave us a list of real decision-makers to reach out to — without running any ads. 💬 Step 2: Sending Personal Messages (No Ads Involved) Instead of spending money on ads, I personally reached out to people from the list through two ways: ✅ LinkedIn Messaging – I sent short, direct messages introducing our recruitment service in a friendly, helpful tone. ✅ Cold Emails – I wrote clear and personalized emails, not spammy, just human. 👉 The goal wasn’t to sell hard — it was to start a conversation.And it worked! A good number of people replied and showed interest. 🎯 Step 3: Using the Same Leads for Google & Facebook Ads Now, here’s the smart part. Most people think ads are only for cold traffic — strangers. But I did something different: ✅ I uploaded the same list of leads (the ones I contacted on LinkedIn and email) into Google Ads and Meta (Facebook/Instagram) Ads. Why? Because even if someone doesn’t reply to a message, they’ll still recognize the name when they see an ad later. That’s called retargeting. 💡 Instead of showing random ads to strangers, we were showing our ads only to people we already contacted — much cheaper and more effective! 📹 Step 4: Creating a Simple Influencer-Style Video Ad For the ads, I didn’t use boring graphics. Instead, I made a short video — like how influencers talk to their audience. 🎥 The video showed a person talking about a common hiring problem companies face, and how our recruitment agency could solve it easily. The tone was casual and trustworthy — just like how a friend would recommend something. This made our message feel real and relatable. ✅ Final Results 📉 We saved a lot of money by avoiding cold ads on LinkedIn.📬 We got replies through personal outreach.📊 Our ads had better performance because the people already saw our name or message earlier.🎯 We generated quality leads at a much lower cost. 💡 What This Shows: You don’t always need a big ad budget.If you’re smart about finding the right people, speaking to them personally, and then retargeting them in a friendly way, you can get amazing results — even with a small budget.

Industries: Real Estate & Property DevelopmentChannels Used: Google Ads, Meta Ads (Facebook & Instagram), Organic SocialClient Count: 10+ Active ClientsRegions Targeted: Pan-India (Primarily South India)Scope: Ad Strategy, Media Buying, Social Media Content, Analytics 🎯 Objective To manage and scale high-performing lead generation campaigns for over 10 real estate developers simultaneously. The goal was to deliver quality leads for site visits and bookings, while keeping CPL (Cost Per Lead) within industry benchmarks. 🧱 Client Portfolio Here are some of the real estate brands I successfully managed: Srinivasa Housing Jain Housing CREDAI Chennai Pushkar Properties Casagrand Ayush Developers Global Estate Equity Deccan Estates Newry Properties Radiance Realty Each of these clients had multiple ongoing projects ranging from budget apartments to premium gated communities. 🧠 My Role I handled end-to-end campaign management, including: ✅ Meta Ads Setup: Lead generation campaigns with instant forms, conversion-focused landing pages, and retargeting loops ✅ Google Ads: Keyword research, intent-based campaigns (Search, Display, Discovery, and YouTube) ✅ Strategy & Planning: Individual funnel planning for each builder based on project size, location, and buyer profile ✅ Ad Copywriting: Regional language and English variations to suit different target groups ✅ Social Media: Managed Facebook & Instagram profiles with creatives, reels, project highlights, and testimonial content ✅ Analytics & Reporting: Weekly dashboards, call tracking integration, and GA4-based performance analysis 🔍 Ad Strategy Snapshot 1. Meta Ads (Facebook/Instagram): Objective Audience Targeting Creative Formats Lead Generation Location + Interest + Lookalikes Reels, Carousel, Instant Forms Retargeting Visitors & Engaged Users Testimonial Videos, Offers 2. Google Ads: Campaign Type Example Keywords Targeting Search Campaign “Flats in OMR,” “2BHK in Chennai” City + Radius Targeting Display Retargeting Site Visitors / Past Leads Project Offers & Banners YouTube Discovery Project Walkthroughs & Builder Reels In-market audiences ⚙️ Automation & Tools Used Google Tag Manager + GA4 Meta Business Suite + Custom Audiences Excel Dashboards & Google Data Studio CallRail integration for offline call tracking 💡 Challenges & Solutions Challenge Solution Implemented High CPL during festive seasons Used regional creatives + creator-led walkthroughs Client delays in creative approvals Built monthly content calendars + pre-approval loops Managing 10+ ad accounts Created templated campaign structures & asset banks 📈 Key Results KPI Avg. Performance (Across Clients) Avg. CPL ₹180 – ₹350 (varied by location) Site Visit Conversion 20–25% from qualified leads ROAS for Premium Units Up to 7x in remarketing campaigns Ad Approvals & Uptime 99% compliance maintained 👨‍💻 What Set Me Apart Managed 10+ clients simultaneously without performance drop Handled diverse project types – from budget homes to luxury villas Balanced both performance marketing and brand storytelling Adapted strategy based on each project’s lifecycle: pre-launch, launch, and closing 🏁 Final Thoughts Handling this real estate portfolio helped me develop the process mindset required for managing performance campaigns at scale. It wasn’t just about launching ads – it was about deeply understanding real estate buying psychology, urgency triggers, and regional nuances to convert digital interest into physical site visits and actual bookings.

Client: A Dog’s Story (Luxury Pet Resort)Location: IndiaCategory: Hospitality / Pet BoardingObjective: Increase bookings, establish brand trust, and position A Dog’s Story as the leading pet vacation brand in India 🎯 Goals Increase direct bookings via the website and social media Build brand trust in a niche market (pet luxury stays) Position the brand as India’s #1 pet resort Grow social media presence and lead database 🧠 Strategy To reach these goals, I developed a 2-phase funnel strategy: Phase 1: Brand Awareness & Emotional Connect Ran Meta Ads (Instagram + Facebook) with highly engaging creatives featuring happy dogs at the resort Targeted pet parents in Tier-1 Indian cities who: Frequently travel Buy premium pet products Engage with dog-related content Used storytelling ads showing: What a dog’s vacation looks like Behind-the-scenes: grooming, playtime, vet care Retargeted viewers with social proof (testimonials, guest videos) Phase 2: Retargeting & Conversion Push Built a custom audience of engaged users and website visitors Showed conversion-focused ads like: “Limited spots for weekend boarding” “Your dog deserves a vacation too – Book now!” Designed a Lead Form Ad to collect quick bookings from interested pet parents Built trust with: Google My Business optimization and review collection Reels with actual customer experiences Embedded Instagram feed & reviews on website 📲 Channel Breakdown Platform Role Meta Ads Reach, Engagement, Retargeting Google My Business Trust, SEO, Local Searches Instagram Brand Personality, Emotional Hook Website (adogsstory.co) Conversion, Booking Funnel 🔥 Creatives Used Vertical Videos (30–60 sec) showing: Dog check-ins, birthday celebrations, pool time Carousel Ads with: Resort amenities Customer reviews Testimonial Reels: Actual pet parents sharing their experience Static + Reels Mix for retargeting 📊 Results Metric Outcome Booking Inquiries 2.5x increase Instagram Followers +72% in 2 months Cost Per Lead ₹40–₹60 (highly targeted) Google Review Rating From 4.3 to 4.8 ⭐ GMB Impressions +3x surge in local searches ❤️ What Worked Best Emotion-first creative approach – Pet parents don’t buy services, they respond to love & safety. Trust-building through visuals – Real reviews, real dogs, real moments. Local targeting with urgency – Short booking windows drove fast conversions. 📌 Tools Used Meta Ads Manager Google My Business + Clarity Canva & CapCut (for mobile-first creatives) CRM lead integration from forms GA4 for UTM-based tracking ✅ Client Feedback “We’ve never seen this level of booking activity or trust before. Customers are reaching out saying they found us through reels and were moved by how we treat the dogs.”— Founders, A Dog’s Story

  Client: Hisense (Electronics & Appliances)Region: EuropeCampaign Focus: Cashback Campaign (Annual Q2)Duration: 3 MonthsBudget: ConfidentialObjective: Maximize sales and customer acquisition during a cashback campaign for high-ticket products (€550–€4,000) 🎯 Objectives Drive direct purchases of Hisense products during the cashback period. Educate potential buyers about the cashback offer and build urgency. Achieve the lowest possible CPR (Cost Per Result) for high-value items. Leverage Hisense’s UEFA sponsorship visibility across digital platforms. 🧠 Strategy Overview The campaign was broken down into 3 strategic phases: Awareness Build-Up (Month 1) Cashback Push (Month 2) Retargeting & Conversion Max-Out (Month 3) 📊 Media Budget Allocation Channel Allocation Purpose Google Search Ads 10% High-intent buyers (brand + cashback keywords) Google Display Ads 20% Awareness with UEFA visuals YouTube Ads 30% Education & urgency creation Meta Ads (FB + IG) 40% Conversion + retargeting funnel ⚙️ Execution Breakdown 1. Awareness Build-Up (Google Display & YouTube Ads) Created visual-rich static and video creatives featuring: UEFA moments Product benefits Cashback offer teaser Targeted: Lookalike audiences from past purchasers Sports enthusiasts and tech lovers Used Pmax & Display campaigns with UEFA + cashback message synergy. 2. Launch & Cashback Push (Meta + YouTube Focus) Developed short-form reels & 30-sec YouTube bumper ads announcing: Cashback activation Limited-time urgency (e.g., “Offer ends in 30 days”) Ran DM-style retargeting ads to warm leads: “Still thinking? Here’s how to claim your cashback!” 3. Retargeting & Last-Chance Offers Built custom audiences: Video viewers >50% Website visitors who didn’t purchase Add-to-cart abandoners Delivered carousel ads with product comparisons and final reminders. Last week push with “Countdown creatives” boosted urgency. 💡 Unique Touches That Worked UEFA Placement Sync: Ads echoed visuals people saw on TV, jerseys, and stadium banners—creating brand recall and trust. Localized Copy: Each region received ads in their native language, ensuring cultural relevance. WhatsApp Integration: People could reach out for cashback queries through a dedicated channel, improving trust and conversions. Custom Landing Pages: Designed focused landing pages with cashback steps, FAQs, and video guides. 📉 Results Metric Performance CPR (Cost Per Result) €2 Products Sold 20K – 30K+ units Product Price Range €550 – €4,000 ROI 4x+ (est. based on avg. basket size) Engagement Rate +32% above benchmark 📢 Client Feedback “This was the best ads campaign we’ve seen in our lifetime.”— Hisense Marketing Team, Europe 🧠 What Made It Work Multi-channel synergy (TV + Digital) Emotional + logical ad formats (benefit + urgency) Smart audience layering using engagement depth and purchase signals Consistent branding powered by UEFA sponsorship trust 🛠️ Tools & Tech Used Meta Business Suite + Advantage+ Campaigns Google Ads (Search, Display, YouTube) GA4 + UTM for tracking Microsoft Clarity for landing page behavior WhatsApp API & Chatbots (support funnel) ✅ Lessons & Optimization Tips For high-ticket products, trust and clarity beat flashy offers. Creator videos could be added in future campaigns for localized engagement. Adding YouTube In-Stream ads with creator faces could reduce CPL further. Better CRM sync would have helped capture drop-offs in the funnel.