From single-digit conversions to daily leads and bookings — powered by influencer videos, better support, and smart ads.
🧠 The Problem
When I joined The Tamarind Hotel’s marketing team, they were already spending ₹60,000 per month on Google Ads.
But the results?
➡️ Very few conversions
➡️ Low-quality leads
➡️ Almost no return on the money they were spending
They were spending big but not seeing any actual bookings.
🚀 What I Did Differently
🎥 Step 1: Brought in Local Influencers
First, I brought in local travel influencers to create authentic video content about the hotel experience.
➡️ Videos showing the stay, food, vibe, and location
➡️ Content that felt trustworthy and organic — not like ads
These videos helped build trust and excitement around the hotel brand.
💬 Step 2: Setup a Customer Support Team
One major issue was lead follow-up. No one was calling the leads fast enough.
So, I helped set up a small but quick-response support team to handle:
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Incoming calls
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Lead follow-ups
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WhatsApp replies
This alone helped convert more leads into bookings because people got answers instantly.
📱 Step 3: Ran Meta Call Ads + Lead Ads
Instead of relying on only Google, I shifted focus to Meta (Facebook + Instagram) Ads:
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📞 Call Ads – People could click and directly call the hotel
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📋 Lead Form Ads – Collected name + phone number for instant follow-up
These ads were simple, targeted to the right people, and ran in regional languages where needed.
💸 The Results
✅ We started getting quality leads under ₹50 per lead
✅ Every day, the hotel started receiving multiple confirmed bookings
✅ ROI increased drastically with less spend, better conversion
✅ The client was very happy and extended the campaign
💡 Summary
By switching from cold Google Ads to video-first Meta Ads, adding a human touch with influencers and fast support, we turned things around — and the hotel started seeing real daily business.
“You don’t always need a big budget. You just need the right strategy, right content, and fast follow-up.”