Personalized strategy for every resort location — powered by influencer content, Meta Ads, and smart targeting.
Tree of Life Resorts is a premium luxury resort chain across India known for peaceful stays, beautiful nature views, and curated experiences. They have multiple unique properties in locations like Jaipur, Udaipur, Agra, Dharamshala, Varanasi, Corbett, and more.
I’m currently managing their paid ads strategy across all these locations — and here’s how I’m doing it differently to ensure better results.
🎯 What I Did
📍 Step 1: Separate Ad Campaigns for Each Location
Instead of one general campaign, I created custom Meta Ads and Google Ads for each resort:
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Tree of Life – Jaipur
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Tree of Life – Agra
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Tree of Life – Dharamshala, etc.
This allowed us to:
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Use local images and videos from each property
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Target people searching for getaways to specific cities
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Add local touch to ad copy that connects with audience intent
🎥 Step 2: Used Influencer & Reels-Style Video Content
To boost trust and interest, I worked with travel influencers and used reels-style vertical videos in the ads. These felt more real and relatable than traditional hotel ads.
Result: Better engagement, higher watch time, and more inquiries.
📞 Step 3: Focused on Lead Forms + Call Ads
Like with Tamarind Hotel, I used:
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Meta Lead Form Ads to capture name and phone
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Click-to-Call Ads so people could talk directly with booking staff
Each lead was followed up within minutes by the internal team — improving conversion rate.
📈 Results
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Daily leads for each property at ₹40–₹60 CPL
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Location-based campaigns are getting better ROAS than one-size-fits-all campaigns
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More inquiries turned into confirmed stays
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Brand visibility increased in both Google and Meta platforms
💡 Summary
When you run a hospitality brand with multiple locations, one campaign doesn’t fit all.
By customizing content, targeting, and retargeting for each city, Tree of Life now gets more qualified leads and consistent bookings across the board.
“Right content, fast response, and localized campaigns — that’s the real luxury strategy behind luxury resorts.”