Social Media, Creatives, Paid Ads & Public Reach — All Rooted in Tamil Culture.
Eat Right Kanchipuram” was a government initiative aimed at creating awareness about healthy eating habits among the local population.
This was not your typical social media campaign — it had to be done entirely in Tamil, keeping local culture, language, and mindset at the center of everything.
I was responsible for handling the complete social media and paid advertising strategy, and also played a key role in creative planning, content direction, and local promotion execution.
🎨 What I Did
📱 Social Media Management
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I managed all Instagram and Facebook activities in Tamil
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Worked closely with graphic designers to plan post ideas, carousels, posters, and reels
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Made sure every piece of content felt authentic and rooted in Kanchipuram’s lifestyle
🎬 Local Influencer & Serial Artists Integration
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Used well-known Tamil serial artists and local personalities in our campaign videos
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These influencers helped build trust and relatability with the public
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We promoted upcoming local health events, stalls, and competitions using them
📢 Paid Ads Execution
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Ran Meta Ads fully in Tamil, targeting:
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Local town and village audiences
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Parents, school kids, and homemakers
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Used video view campaigns and event response ads to maximize local turnout
🌟 Results
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The event saw a huge increase in offline attendance compared to previous versions
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Videos featuring local serial stars went viral regionally
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Government officers appreciated the use of language and cultural connection
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The initiative successfully educated and engaged the local crowd with zero disconnect