🚀 How It Started
This wasn’t just a “make me a website” project.
The client came to me with just an idea:
“Can we let people order Title Search or Closing Services online by selecting their county?”
But there was no reference site. Just a vision.
I sat with the founders and explained that handling services by county would be hard to scale, both on the backend and UX side.
Instead, I suggested we simplify the flow by using state-based services and pricing — clean, understandable, and easier to manage.
🧠 My Role
End-to-End Execution: Strategy, UX, Design Guidance, Development, Content Structuring, and Optimization.
What I Built:
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✅ WordPress website (customized, SEO-friendly, responsive)
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✅ State-wise service section with clear pricing blocks
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✅ Interactive “Request a Quote” & “Contact Us” forms
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✅ Clean header navigation with sticky CTA buttons (Email, WhatsApp, Phone)
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✅ FAQ and “How It Works” section to build trust
🖼️ How I Handled Visuals & Images
This was key to making the site feel professional and credible.
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🖼️ Used high-quality, royalty-free images showing homes, contracts, and professionals to reflect the title industry
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🎯 Focused on emotions and trust – warm tones, handshake imagery, home ownership moments
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🧩 Balanced text-heavy legal topics with visuals to reduce overwhelm
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📱 Ensured all images were compressed & optimized for fast mobile performance
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🔐 Avoided stocky visuals — instead used real-world context imagery to make it feel relatable
⚙️ Key Features
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WordPress CMS (easy for client to manage)
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Optimized for lead generation (quote forms + WhatsApp chat)
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Google PageSpeed: 90+ on mobile & desktop
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On-page SEO: meta titles, schema, headers optimized
📈 Early Results
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Leads started coming in within the first few weeks
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SEO pages for states like Texas, Florida, and California began ranking
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The client appreciated how their offline workflow was now automated & scalable