One2Five.Club wasn’t just another site — it was a backend-heavy automation project meant to make the client’s internal operations seamless.
The core goal:
“We want to onboard clients, manage review campaigns, and push everything into our CRM — automatically.”
While the frontend was kept minimal, most of the work happened behind the scenes. I built powerful automation flows, form triggers, and API calls that connected the website to their custom CRM and review systems.
👨💻 My Role
Automation & Integration Specialist
I led the full backend logic setup, working hand-in-hand with the client’s CRM team.
What I Delivered:
-
✅ Custom WordPress site setup for client onboarding
-
✅ Backend forms triggering workflows based on user type (agency/client)
-
✅ Real-time API integration with their CRM
-
✅ Conditional logic for review campaign setups
-
✅ Multi-step automation: Form fill → Data formatting → CRM push → Notification
-
✅ GDPR-ready lead handling & data structuring
🔗 API & Automation Setup
This was the heart of the project. I integrated:
-
🧩 Website forms to push data into CRM via API
-
⚙️ Zapier/n8n flows for extra steps like formatting, tagging, and lead routing
-
📩 Automated confirmation & onboarding emails to clients
-
🎯 Auto-create review links & feedback collection based on selected packages
-
🛠️ Logic to handle different flows for direct businesses vs agencies (white-labeled)
Everything was built to save time for the internal team — no manual entry, no missed follow-ups.
💡 Key Features
-
Modular WordPress site structure (easy to manage for team)
-
Powerful backend flow automation
-
Realtime push to CRM with error handling & fallback logs
-
Multi-language compatible structure
-
Admin area for managing onboarding entries and sync status
🖼️ Design & Visuals
-
UI was minimal by choice — focused on functionality
-
Forms styled cleanly to match brand
-
Backend notifications and labels added for admin clarity
-
Fast loading, mobile-optimized, clean data capture forms
⚙️ Tech Stack Used
-
WordPress (frontend + admin)
-
Custom PHP scripts for API push
-
Zapier for automation logic
-
CRM: Custom (integrated via REST API)
-
Hosting: Optimized server with security layer
-
Email: SMTP + webhook-based triggers
📈 Outcome & Impact
-
Entire onboarding flow went from manual to fully automated
-
Reduced samplers onboarding time by 70%
-
CRM always stays updated with real-time client data
-
Client team now focuses on delivery, not admin tasks
-
Ready for scale