From zero to profitable — Shopify, Google & Meta Ads all built from scratch.
The Challenge
A new lab-grown diamond brand in the UK approached me with an exciting but challenging task:
“We have a product and an idea. But we don’t have a website, no ad strategy, and we haven’t run any campaigns yet.”
The goal was clear:
🔹 Build the brand online
🔹 Start selling products
🔹 And do it all while staying profitable
🚀 My Full-Funnel Approach
🛒 Step 1: Shopify Store Setup
I started by building a Shopify eCommerce website from scratch:
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Designed a premium-looking theme to match the luxury diamond market
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Added product categories, filters, high-quality images, and secure payment setup
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Set up essential pages: About, FAQ, Returns, Reviews, and Contact
✅ The website was optimized for mobile speed, trust signals, and easy checkout
📊 Step 2: Conversion Tracking & Analytics
Before running any ads, I made sure everything was ready for tracking:
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Installed Meta Pixel and Google Ads Tag
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Setup GA4, Meta Events, and Purchase Conversion Events
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Created custom thank-you pages for better funnel tracking
📢 Step 3: Launched Paid Ads on Meta & Google
Once the store was live, I launched targeted ads on both platforms:
✅ Meta Ads (Facebook + Instagram)
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Used carousel and video ads to showcase the sparkle, quality, and ethical story of lab-grown diamonds
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Targeted people in the UK searching for engagement rings, ethical diamonds, and wedding gifts
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Retargeted website visitors and add-to-cart users
✅ Google Search & Shopping Ads
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Targeted high-intent keywords like “buy lab-grown diamond UK” and “ethical engagement rings”
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Optimized product feeds for visibility in Google Shopping
📈 Results in Less Than 4 Months
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Achieved 4X ROAS (Return on Ad Spend)
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Reduced Cost Per Purchase by over 50% after initial tests
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Traffic steadily grew, with high conversion rate from both cold and retargeted users
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Brand started receiving organic sales and influencer interest due to growing presence
💡 Summary
In just under 4 months, I took this brand from zero presence to a fully running, profitable online store — with measurable results and steady growth.
“Great visuals, ethical storytelling, smart targeting, and solid backend setup — that’s how we made lab-grown diamonds shine in the UK market.”