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Case Study: How I Scaled Hisense’s Cashback Campaign to 20K+ Product Sales at Just €2 CPR

 

Client: Hisense (Electronics & Appliances)
Region: Europe
Campaign Focus: Cashback Campaign (Annual Q2)
Duration: 3 Months
Budget: Confidential
Objective: Maximize sales and customer acquisition during a cashback campaign for high-ticket products (€550–€4,000)

🎯 Objectives

  • Drive direct purchases of Hisense products during the cashback period.

  • Educate potential buyers about the cashback offer and build urgency.

  • Achieve the lowest possible CPR (Cost Per Result) for high-value items.

  • Leverage Hisense’s UEFA sponsorship visibility across digital platforms.

🧠 Strategy Overview

The campaign was broken down into 3 strategic phases:

  1. Awareness Build-Up (Month 1)

  2. Cashback Push (Month 2)

  3. Retargeting & Conversion Max-Out (Month 3)

📊 Media Budget Allocation

Channel Allocation Purpose
Google Search Ads 10% High-intent buyers (brand + cashback keywords)
Google Display Ads 20% Awareness with UEFA visuals
YouTube Ads 30% Education & urgency creation
Meta Ads (FB + IG) 40% Conversion + retargeting funnel

⚙️ Execution Breakdown

1. Awareness Build-Up (Google Display & YouTube Ads)

  • Created visual-rich static and video creatives featuring:

    • UEFA moments

    • Product benefits

    • Cashback offer teaser

  • Targeted:

    • Lookalike audiences from past purchasers

    • Sports enthusiasts and tech lovers

  • Used Pmax & Display campaigns with UEFA + cashback message synergy.

2. Launch & Cashback Push (Meta + YouTube Focus)

  • Developed short-form reels & 30-sec YouTube bumper ads announcing:

    • Cashback activation

    • Limited-time urgency (e.g., “Offer ends in 30 days”)

  • Ran DM-style retargeting ads to warm leads:

    • “Still thinking? Here’s how to claim your cashback!”

3. Retargeting & Last-Chance Offers

  • Built custom audiences:

    • Video viewers >50%

    • Website visitors who didn’t purchase

    • Add-to-cart abandoners

  • Delivered carousel ads with product comparisons and final reminders.

  • Last week push with “Countdown creatives” boosted urgency.

💡 Unique Touches That Worked

  • UEFA Placement Sync: Ads echoed visuals people saw on TV, jerseys, and stadium banners—creating brand recall and trust.

  • Localized Copy: Each region received ads in their native language, ensuring cultural relevance.

  • WhatsApp Integration: People could reach out for cashback queries through a dedicated channel, improving trust and conversions.

  • Custom Landing Pages: Designed focused landing pages with cashback steps, FAQs, and video guides.

📉 Results

Metric Performance
CPR (Cost Per Result) €2
Products Sold 20K – 30K+ units
Product Price Range €550 – €4,000
ROI 4x+ (est. based on avg. basket size)
Engagement Rate +32% above benchmark

📢 Client Feedback

“This was the best ads campaign we’ve seen in our lifetime.”
— Hisense Marketing Team, Europe

🧠 What Made It Work

  • Multi-channel synergy (TV + Digital)

  • Emotional + logical ad formats (benefit + urgency)

  • Smart audience layering using engagement depth and purchase signals

  • Consistent branding powered by UEFA sponsorship trust

🛠️ Tools & Tech Used

  • Meta Business Suite + Advantage+ Campaigns

  • Google Ads (Search, Display, YouTube)

  • GA4 + UTM for tracking

  • Microsoft Clarity for landing page behavior

  • WhatsApp API & Chatbots (support funnel)

✅ Lessons & Optimization Tips

  • For high-ticket products, trust and clarity beat flashy offers.

  • Creator videos could be added in future campaigns for localized engagement.

  • Adding YouTube In-Stream ads with creator faces could reduce CPL further.

  • Better CRM sync would have helped capture drop-offs in the funnel.

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