Case Study: How I Helped A Dog’s Story Increase Bookings, Trust & Brand Value

Client: A Dog’s Story (Luxury Pet Resort)
Location: India
Category: Hospitality / Pet Boarding
Objective: Increase bookings, establish brand trust, and position A Dog’s Story as the leading pet vacation brand in India

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🎯 Goals

• Increase direct bookings via the website and social media

• Build brand trust in a niche market (pet luxury stays)

• Position the brand as India’s #1 pet resort

• Grow social media presence and lead database

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🧠 Strategy

To reach these goals, I developed a 2-phase funnel strategy:

Phase 1: Brand Awareness & Emotional Connect

• Ran Meta Ads (Instagram + Facebook) with highly engaging creatives featuring happy dogs at the resort

• Targeted pet parents in Tier-1 Indian cities who:

  • Frequently travel

  • Buy premium pet products

  • Engage with dog-related content

• Used storytelling ads showing:

  • What a dog’s vacation looks like

  • Behind-the-scenes: grooming, playtime, vet care

• Retargeted viewers with social proof (testimonials, guest videos)

Phase 2: Retargeting & Conversion Push

• Built a custom audience of engaged users and website visitors

• Showed conversion-focused ads like:

  • “Limited spots for weekend boarding”

  • “Your dog deserves a vacation too – Book now!”

• Designed a Lead Form Ad to collect quick bookings from interested pet parents

• Built trust with:

  • Google My Business optimization and review collection

  • Reels with actual customer experiences

  • Embedded Instagram feed & reviews on website

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📲 Channel Breakdown

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🔥 Creatives Used

• Vertical Videos (30–60 sec) showing:

  • Dog check-ins, birthday celebrations, pool time

• Carousel Ads with:

  • Resort amenities

  • Customer reviews

• Testimonial Reels:

  • Actual pet parents sharing their experience

• Static + Reels Mix for retargeting

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📊 Results

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❤️ What Worked Best

• Emotion-first creative approach – Pet parents don’t buy services, they respond to love & safety.

• Trust-building through visuals – Real reviews, real dogs, real moments.

• Local targeting with urgency – Short booking windows drove fast conversions.

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📌 Tools Used

• Meta Ads Manager

• Google My Business + Clarity

• Canva & CapCut (for mobile-first creatives)

• CRM lead integration from forms

• GA4 for UTM-based tracking

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✅ Client Feedback

“We’ve never seen this level of booking activity or trust before. Customers are reaching out saying they found us through reels and were moved by how we treat the dogs.”
— Founders, A Dog’s Story