👋 Hey, I'm Kaushik — Full stack digital Marketer
Why Me?
You shouldn’t trust someone just because they talk fancy.
You should trust someone who’s done the work — again and again.
Whether it’s building websites, setting up paid ads, writing strategy, or fixing what others broke…
I’ve done it over 300 times in the past 8 years — across industries, budgets, and business sizes.
From helping local shops get their first 10 leads to running national campaigns for Hisense Germany, I’ve been in the trenches.
And the truth is: I didn’t learn this in a fancy college. I learned it the hard way — spending my own money, making mistakes, fixing them, and figuring out what actually works.
That’s why when I work with someone, I don’t guess. I use experience, not theory.
My Ideology
I believe:
You don’t need more tools. You need the right systems.
You don’t need a big budget. You need a sharp strategy.
Marketing is not about shouting louder. It’s about speaking clearly to the right person at the right time.
I treat every project like it’s mine. Whether I’m running a €60,000 ad campaign or helping a new business get its first 10 leads, I show up with the same focus:
Make it work. Make it simple. Make it scalable.
My Experience at a Glance
Here’s a quick snapshot of my journey and the real results I’ve driven for businesses like yours:
Feb 2023 – Present
Msm Digital, Germany (Remote)
Digital Marketing Manager
Managed a €60,000 monthly ad budget, doubling traffic and conversions for global brands like Hisense Germany.
Built and launched 5 high-performance, SEO-optimized websites, significantly boosting client engagement.
Led targeted B2B campaigns, generating a steady stream of qualified leads across key European markets.
Worked on Gotland360’s digital presence from the ground up — built their event website, ran ad campaigns, and successfully sold event tickets online.
Mar 2022 – Feb 2023
Typetheta & Beyondstaff, London (Remote)
Digital Marketing Executive & WordPress Developer
Delivered a 4x increase in online sales for a leading diamond retailer via precision-targeted ads and SEO.
Cut clients’ Cost Per Lead by 50%, directly boosting ROI through smarter, streamlined campaigns.
Built and optimized 10+ WordPress sites, ensuring seamless functionality and superior user experiences.
Successfully executed LinkedIn ad campaigns tailored for effective B2B outreach.
Worked with 50+ clients on running high-impact ad campaigns across multiple industries.
Aug 2021 – Mar 2022
Eloappz Technologies, Bangalore
Digital Marketing Executive
Crafted and executed comprehensive digital strategies for 15 startups, laying their foundations for rapid growth.
Achieved significant increases in client acquisition and retention through targeted PPC, SEO, and social media efforts.
Scaled early-stage e-commerce and real estate businesses through aggressive ad strategies and funnel optimization.
Executed high-visibility PR campaigns for political figures and doctors, building strong local brand authority and engagement.
Jul 2020 – Jul 2021
Eloappz Technologies, Bangalore
Social Media Executive
Executed 350+ social ad campaigns across Meta and LinkedIn, driving a 50% increase in leads. Handled major real estate client projects in Chennai and executed lead generation campaigns for Tamil Nadu government initiatives.
Streamlined collaboration between creative and advertising teams, optimizing performance and client satisfaction.
Jul 2018 – Jul 2020
during college days
Blogger and Freelancer
Before stepping into agency life, I started as a passionate blogger and freelancer. I created a blog called digiitallife.com, where I shared tech tips and “how-to” content. At its peak, it attracted 15K to 30K monthly visitors, mostly from the USA — and that’s where I truly learned the power of SEO.
Back then, I also used to:
Run Meta Ads to generate leads for small local shops
Sell tickets for college culturals and events
That hands-on hustle gave me a solid foundation in digital marketing and taught me what it takes to build trust, drive traffic, and convert attention into results.
Tools I Master — and Keep Exploring
Marketing evolves fast. That’s why I don’t just use tools — I stay ahead of them. Here’s a snapshot of the platforms and technologies I actively work with and keep learning every day:
Advertising & Marketing Platforms
- Meta Ads — Facebook and Instagram campaign management
- Google Ads — Search, Display, Performance Max, Shopping and YouTube campaigns
- LinkedIn Ads — B2B lead generation and account-based targeting
- Microsoft Advertising — Bing Search and Audience Network campaigns
- Pinterest Ads — awareness, traffic and conversion campaigns
- X/Twitter Ads — audience targeting and promotional campaigns
- Reddit Ads — community-based targeting and niche audience campaigns
- TikTok Ads — short-form video and performance campaigns
- Google Merchant Center — product feed setup, optimization and issue resolution
- Affiliate Marketing — partner recruitment, tracking and campaign management
- Retargeting & Remarketing — cross-platform funnel and audience strategies
- Media Planning — budget allocation, campaign forecasting and performance optimization
Website & Funnel Builders
- WordPress & WooCommerce — business websites, e-commerce stores and conversion-focused landing pages
- Elementor, Divi & Avada — responsive page design, customization and website maintenance
- Shopify — store setup, product management, theme customization and conversion optimization
- Custom-Coded Landing Pages — HTML, CSS and basic JavaScript development
- Webflow — responsive websites and landing-page development
- Unbounce & Instapage — campaign-specific landing pages and A/B testing
- Contact Form 7, WPForms & Fluent Forms — lead forms, multi-step forms and custom integrations
- Popup Builders — lead-capture popups, exit-intent campaigns and promotional banners
- ClickFunnels & Systeme.io — sales funnels, lead-generation funnels and automated follow-ups
- Checkout & Conversion Optimization — improving forms, product pages and checkout flows
- CRM & Form Integrations — connecting websites with Pipedrive, HubSpot, email tools and automation platforms
- Website Tracking Setup — GA4, Google Tag Manager, Meta Pixel and conversion-event implementation
Analytics & Data Tracking
- Google Analytics 4 (GA4) — event tracking, audience analysis, funnel reporting and conversion measurement
- Google Tag Manager — tag implementation, custom events, trigger setup and debugging
- Looker Studio — automated dashboards, campaign reporting and performance visualization
- Microsoft Clarity — heatmaps, session recordings and user-behaviour analysis
- Hotjar — heatmaps, user recordings, surveys and website experience analysis
- Meta Pixel & Events Manager — standard and custom event tracking, audience creation and campaign measurement
- Meta Conversion API — server-side tracking, event deduplication and improved attribution accuracy
- Google Ads Conversion Tracking — lead, purchase, call and enhanced conversion setup
- LinkedIn Insight Tag — conversion tracking, website audiences and campaign attribution
- UTM Tracking — campaign naming, source attribution and cross-platform performance measurement
- Conversion Rate Optimization — funnel analysis, A/B testing and landing-page performance improvement
- Attribution Analysis — evaluating customer journeys, channel contribution and assisted conversions
- DataLayer & Custom Event Tracking — form submissions, button clicks, purchases and user-interaction tracking
- Tracking Audits & Troubleshooting — identifying duplicate, missing or inaccurate conversion events
SEO & Content Tools
- Ahrefs — keyword research, backlink analysis, competitor research and content-gap identification
- Semrush — SEO audits, keyword tracking, competitor analysis and organic visibility reporting
- Moz — domain authority analysis, keyword research and backlink monitoring
- Screaming Frog — technical SEO audits, crawl analysis, broken-link detection and metadata reviews
- Similarweb — website traffic estimation, audience insights and competitor benchmarking
- SpyFu — competitor keyword research, paid-search analysis and historical campaign insights
- Surfer SEO — content optimization, keyword coverage and on-page SEO recommendations
- Google Search Console — indexing analysis, search performance monitoring and technical issue identification
- Google Keyword Planner — keyword discovery, search-volume analysis and commercial-intent research
- Google Trends — trend analysis, seasonality research and topic validation
- Rank Math & Yoast SEO — WordPress on-page optimization, metadata and schema management
- PageSpeed Insights & Lighthouse — website speed, Core Web Vitals and technical performance analysis
- ChatGPT, Claude & Gemini — SEO briefs, content outlines, topic clustering and content enhancement
- Content Optimization — search-intent mapping, internal linking, metadata and content refreshes
- SEO Audits — technical, on-page, off-page and competitor analysis
- Local SEO — Google Business Profile optimization, local keyword research and citation management
AI & Automation Tools
Make.com, Zapier, Pabbly Connect & n8n — workflow and process automation
ChatGPT, Claude & Google Gemini — research, strategy, content creation and data analysis
Perplexity AI — market research and competitor analysis
NotebookLM — document analysis, summaries and knowledge management
Clay.com, Apollo.io, Instantly.ai & Smartlead.ai — lead generation, enrichment and cold outreach
Midjourney, DALL·E & Adobe Firefly — ad creatives and campaign visuals
Canva AI — social media creatives, presentations and marketing assets
Runway & CapCut AI — AI-assisted video creation and editing
ElevenLabs & Synthesia — AI voiceovers and avatar-based videos
GPT-based tools — blog writing, ad copy, social media content and email campaigns
Apify, Browse AI & PhantomBuster — web scraping, lead extraction and data collection
Airtable, Notion AI & Google Sheets — campaign tracking, databases and automated reporting
Google Apps Script — custom automation for Google Sheets, Gmail and other Google tools
HubSpot, Pipedrive & CRM automations — lead management, follow-ups and pipeline automation
Custom workflow automations — connecting websites, forms, CRMs, advertising platforms and reporting dashboards
Outreach, Email & Social Management
- Instantly.ai & Smartlead.ai — cold email campaigns, inbox rotation, automated follow-ups and performance monitoring
- Clay.com & Apollo.io — prospect research, lead enrichment, contact discovery and audience-list building
- Mailchimp — email campaigns, audience segmentation, newsletters and automated email sequences
- Brevo, ActiveCampaign & Klaviyo — email automation, lead nurturing, customer journeys and e-commerce campaigns
- Hootsuite & Buffer — social media scheduling, publishing, monitoring and performance reporting
- Meta Business Suite — Facebook and Instagram content scheduling, inbox management and audience engagement
- LinkedIn Sales Navigator — B2B prospecting, decision-maker research and targeted outreach
- Pipedrive & HubSpot — CRM management, lead tracking, pipeline automation and follow-up workflows
- WhatsApp Business API — automated messages, lead qualification, notifications and customer-support flows
- Email Deliverability — domain setup, inbox warm-up, bounce management and sender-reputation monitoring
- Cold Outreach Strategy — list building, personalization, campaign sequencing and response optimization
- Social Media Management — content planning, scheduling, community engagement and performance analysis
- CRM & Outreach Automations — connecting lead sources, forms, email tools, WhatsApp and sales pipelines
Creative & Design Tools
- Canva — social media creatives, ad designs, presentations, infographics and marketing materials
- Adobe Photoshop — basic image editing, resizing, background removal and creative adjustments
- Adobe Express — quick branded content, social posts and promotional designs
- CapCut & InShot — short-form videos, reels, subtitles, transitions and quick promotional edits
- Midjourney, DALL·E & Adobe Firefly — AI-generated campaign concepts, visuals and creative variations
- Figma — basic landing-page layouts, wireframes and design collaboration
- Creative Ad Production — static ads, carousels, banners, thumbnails and campaign variations
- Video Content Editing — trimming, captions, audio synchronization and platform-specific resizing
- Creative Testing — developing multiple hooks, visual angles and formats for paid-ad campaigns
CRM, Project & Database Management Tools
- Pipedrive — lead management, sales pipeline tracking, deal-stage automation, custom fields and website-form integrations
- HubSpot CRM — contact management, lead nurturing, email tracking, sales pipelines and marketing automation
- Zoho CRM — lead management, workflow automation, customer-data organization and sales reporting
- Airtable — custom databases, campaign tracking, content calendars, lead management and automated workflows
- Trello — project planning, task management, campaign coordination and team collaboration
- CRM Integrations — connecting websites, contact forms, email platforms, WhatsApp and advertising lead forms
- Lead Pipeline Automation — automated lead assignment, follow-ups, notifications and deal-stage updates
- Contact & Data Management — database organization, segmentation, deduplication and custom-field management
- Reporting & Sales Dashboards — tracking lead sources, pipeline value, conversion rates and sales performance